People tend to focus on buses as a means to an end, for getting on with life’s essentials like getting to work or school, the shops or the doctor.
The essentials are important, but bus use for leisure and pleasure is becomming a bigger part of the passenger mix all the time.
Our rural bus routes give locals and visitors alike the opportunity to get out and explore without the stress hassle and expense of driving.
We have amazing towns. villages and countryside to explore along our bus routes. Properly promoted our buses can play a key role in growing the visitor economy and driving sustainable regeneration.